Privacy Policy
Last updated: 1 November 2026
1. Introduction
Welcome to My Wine live.
We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, purchase our online courses or interact with our services.
This policy applies to mywinelive.com, including its English and Italian content, online courses, educational resources and related services.
We process personal data in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Who Is Responsible for Your Data?
The data controller responsible for your personal information is:
Lorenzo Barichella (Sole Trader)
180 Brompton Park Crescent
London SW6 1SX
United Kingdom
Email: [email protected]
Website: https://mywinelive.com
If you have any questions about this Privacy Policy or how your personal data is handled, please contact us using the email address above.
3. Personal Data We Collect
Depending on how you interact with our website and services, we may collect the following information.
Personal and contact information
When purchasing a course, you may be asked to provide your name, email address, billing details and other information required to process your order.
Purchase and subscription information
We may process information about your purchases, subscription status, renewal dates, transaction references, payment status and access to purchased courses.
Technical information
When you visit our website, certain technical information may be collected, including your IP address, browser type, device information, operating system and website activity.
Communications
If you contact us, we may retain your message, contact details and correspondence to respond to your enquiry and provide customer support.
Cookie and advertising information
Where applicable, and subject to your consent where required, cookies and similar technologies may collect information about how visitors interact with our website and advertising campaigns.
We do not intentionally collect special category personal data, such as information about health, religious beliefs or political opinions.
4. How We Use Your Personal Data
We use personal data for the following purposes:
To provide purchased courses and services
We process information necessary to complete purchases, provide access to online courses, manage subscriptions and fulfil our contractual obligations.
Lawful basis: Performance of a contract.
To manage payments and financial records
We process relevant transaction and billing information to administer payments, maintain accounting records and comply with applicable tax and legal requirements.
Lawful basis: Performance of a contract and compliance with legal obligations.
To provide customer support
We use contact information and relevant purchase details to respond to enquiries, resolve technical problems and assist customers.
Lawful basis: Performance of a contract or legitimate interests in providing effective customer service, depending on the circumstances.
To operate and protect our website
We may process technical information to maintain website functionality, prevent misuse, investigate security incidents and improve the reliability of our services.
Lawful basis: Legitimate interests in operating and protecting our website, or compliance with legal obligations where applicable.
To measure advertising performance
Where advertising tracking technologies are enabled, and where the required consent has been obtained, we may process information about website interactions to measure advertising performance and understand the effectiveness of our campaigns.
Lawful basis: Consent for non-essential advertising tracking.
5. Course Purchases, Payments and Subscriptions
My Wine live uses ThriveCart to manage online course purchases and subscription payments.
When you purchase a course, information necessary to complete your transaction may be processed by ThriveCart and its associated payment service providers.
Depending on the transaction, this may include your name, email address, billing information, payment status and subscription details.
Payment card information is handled by the relevant payment service provider. We do not need to receive or store your complete payment card details to administer your course purchase.
Some courses are offered through annual subscriptions. Where applicable, your information is used to manage subscription renewals, payment confirmations, access permissions, cancellations and related customer service.
We may send essential transactional or service emails, including purchase confirmations, account access instructions, payment notifications and subscription-related communications.
These communications are necessary to administer your purchase or subscription and are not promotional newsletters.
6. Email Communications
We do not currently operate an email newsletter or collect email addresses for general email marketing campaigns.
Email addresses provided during a purchase are used to deliver the purchased service and communicate information relevant to the customer’s order, account or subscription.
We do not automatically subscribe customers to marketing mailing lists when they purchase a course.
If we introduce optional email marketing in the future, we will update this Privacy Policy and comply with the applicable consent and marketing requirements.
7. Cookies and Similar Technologies
Our website uses cookies and similar technologies to support essential functionality and, where enabled, additional features.
These technologies may include:
Essential cookies: Necessary for website operation, security, consent management and certain purchasing functions.
Functional cookies: Used where applicable to support additional website features and user preferences.
Advertising cookies and tracking technologies: Used where enabled and permitted to measure advertising performance and support advertising activities.
We use CookieYes to help manage cookie information and visitor preferences.
Non-essential advertising tracking technologies are subject to consent requirements. Visitors should be able to refuse or withdraw consent without losing access to ordinary website content.
For further information about the cookies used on our website, please consult our separate Cookie Policy.
8. Meta Pixel and Advertising
My Wine live may use Meta Pixel, provided by Meta Platforms, to help measure the effectiveness of advertising campaigns on Facebook and Instagram.
If enabled, Meta Pixel may collect information about visits and interactions with our website, such as pages viewed, actions taken and technical information associated with a visitor’s device or browser.
This information may be processed by Meta in accordance with its applicable privacy terms.
Meta Pixel must not be activated for non-essential advertising tracking before the required visitor consent has been obtained.
Visitors may manage their advertising cookie preferences through our cookie consent system.
For further information about Meta’s processing practices, please refer to Meta’s Privacy Policy.
9. Website Analytics
We do not currently use Google Analytics on My Wine live.
If we introduce Google Analytics or another website analytics service in the future, we will review the relevant data processing, update our privacy and cookie information, and implement any consent controls required by law before activating the service.
10. Affiliate Links and Third-Party Websites
Some articles and educational resources on My Wine live contain affiliate links to products or services offered by third-party businesses.
When you click an affiliate link, you may be redirected to an external website through an affiliate tracking network.
These networks and merchants may process information associated with your click or subsequent purchase to attribute referrals and calculate commissions. Their processing may involve cookies or other tracking technologies, subject to applicable legal requirements.
My Wine live may receive a commission when a qualifying purchase is made through an affiliate link, without any additional cost to the customer.
We do not control the privacy practices of independent third-party websites, merchants or affiliate networks.
We encourage visitors to review the privacy and cookie policies of any external website they visit.
Affiliate relationships are also disclosed in relevant articles.
11. Sharing Your Personal Data
We may share personal information with trusted service providers where necessary to operate our website and deliver our services.
These may include:
ThriveCart and relevant payment service providers for purchases and subscriptions.
Course delivery, video hosting and technical infrastructure providers.
Website hosting, security and maintenance providers.
Cookie consent and advertising technology providers, where applicable.
Professional advisers, accounting service providers and public authorities where disclosure is legally required.
We share only information reasonably necessary for the relevant purpose.
Some providers act on our instructions as data processors, while others may act as independent data controllers under their own privacy policies.
We do not sell customer email lists or provide customer contact details to third parties for their independent email marketing campaigns.
12. International Data Transfers
Some third-party service providers involved in website hosting, payments, course delivery or advertising may process personal information outside the United Kingdom.
Where personal data is transferred internationally, we will take steps to ensure that the transfer complies with applicable UK data protection requirements.
Depending on the destination and circumstances, this may involve UK adequacy regulations or appropriate contractual safeguards, such as an approved international data transfer agreement or applicable UK addendum.
You may contact us to request further information about the safeguards relevant to your personal data.
13. How Long We Keep Your Data
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling contractual obligations, maintaining business records and complying with applicable legal requirements.
Retention depends on the type of information and its purpose.
Purchase and accounting records are retained for the period required by applicable tax and accounting legislation.
Course and subscription records are retained while necessary to administer access, manage subscriptions, resolve disputes and meet applicable legal obligations.
Customer correspondence is retained for as long as reasonably necessary to resolve enquiries, maintain relevant service records and deal with potential claims.
Technical and security information is retained according to operational security requirements and applicable retention arrangements.
Cookie-related information is retained in accordance with the relevant cookie settings, consent records and service-provider arrangements.
When personal information is no longer required, we will delete it or anonymise it where appropriate, subject to legal obligations.
14. How We Protect Your Data
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include secure website connections, access restrictions, software maintenance and the use of established third-party service providers.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
15. Your Data Protection Rights
Under applicable UK data protection legislation, you may have the right to:
Request access to the personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request erasure of your personal information in certain circumstances.
Request restriction of processing in certain circumstances.
Request the transfer of eligible personal data to another organisation.
Withdraw consent where processing is based on consent.
Object to processing based on legitimate interests, subject to applicable legal conditions.
You have the right to object to processing based on legitimate interests. You also have the right to object to the use of your personal data for direct marketing.
These rights are subject to applicable legal conditions and exceptions.
To exercise your rights, please contact [email protected].
We may need to verify your identity before responding to certain requests.
We will respond within the time limits required by applicable data protection law.
16. Complaints
If you have concerns about how we handle your personal information, please contact us first so that we can investigate and respond.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the United Kingdom’s independent data protection regulator.
Website: https://ico.org.uk
You do not need to contact us before raising a complaint with the ICO.
17. Children’s Privacy
My Wine live provides wine education content intended for adults.
Our services are not directed at children, and we do not knowingly seek to collect personal information from children.
If we become aware that personal information has been collected from a child in circumstances that require its removal, we will take appropriate action.
18. Third-Party Content and External Links
Our website may contain links to third-party websites, embedded content or services operated by independent organisations.
These external services may have their own privacy policies and data processing practices.
We are not responsible for the privacy practices of websites or services that we do not control.
We recommend reviewing the relevant privacy information before providing personal details to external organisations.
19. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to our services, technology, business practices or legal obligations.
The latest version will be published on this page with an updated revision date.
Where required by law, we will provide additional notice before making material changes to how personal information is processed.
20. Contact Us
For questions about this Privacy Policy, requests relating to personal data or concerns about privacy, please contact:
Lorenzo Barichella (Sole Trader)
180 Brompton Park Crescent
London SW6 1SX
United Kingdom
Email: [email protected]
Website: https://mywinelive.com